Moda AI

Description

Lifesight helps marketers move away from inaccurate attribution techniques that lead to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth.

Key Features

• Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time.
• Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions.
• Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights.
• Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements.

Use Cases

• Measure the true marketing effectiveness across all channels.
• Optimize campaigns at a granular level with incrementality intelligence.
• Reveal incremental channels to scale spend and drive growth predictably.
• Identify marketing channels that drive incremental impact, optimize media budgets, and accurately forecast outcomes.
• Move beyond traditional last click attribution methods and optimize campaigns at granular level with incrementality-powered attribution tool.
• Measure the true incremental impact of your marketing.
• Find the right spend for every marketing tactic.
• Find the right blend of budget without guesswork.
• Run spend scenarios and forecast their impact.
• Drive predictable growth with advanced full funnel measurement.
• Drive in-store and online growth through full-funnel measurement.
• Bypass iOS and Android ATT limitations to maximize user acquisition.

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